Reports and Strategic Content

I am responsible for all of the graphic design work in the following reports, and the large amounts of the written work. In many instances, these reports were the result of cross-department collaboration between a variety of topical experts. In such instances, I would have been responsible for compiling information, drafting all content, and having a considerable voice during the editing process.

Rural Report 2017

My favorite report to work on, the Rural Report is published annually and chronicles Camp Fire Alaska’s Rural Program. The Rural Program has been in operation for over fifty years, and began as a crisis response to the 1964 earthquake. The program quickly evolved to address the tragically high rate of child drowning plaguing rural Alaska communities, and has developed over the years to more broadly address various health initiatives — diabetes prevention, anti-smoking, healthy diet, promoting physical activity, social/emotional healthy, and others.

The program is especially ambitious as it partners with local airlines to shuttle thousands of pounds of fresh produce (a rare commodity) to rural villages, hosts events open to all age groups, and immerses staff members in over a week of intensive trainings before the program even begins.

The stories and pictures that return by the end of Rural Program's season defy summary. They are raw, emotional, inspiring, and heartbreaking. Being trusted to document this program and the good it does was an honor. Read more this program on Camp Fire’s website here.

Camp K - Family Handbook

Upon beginning my work with Camp Fire Alaska, I discovered that unfortunately, the vast majority of CFA’s official documentation went against its own brand standards, contained dated or contradictory information, tended to be poorly written, and was not user-friendly. The Camp K Parent Handbook, for example, was originally about 40 pages long and existed as a word document, with no formatting to speak of. Camp K’s handbook was the first one I tackled for overhaul, a process that involved

• eventually throwing out half the written content

• heavily editing remaining information for clarity, brevity, tone, and formatting

• formating all content/design to agree with brand standards

• redesigning for user friendliness by including visual aids, photographs

Camp K’s redesign went on to be my template for another four handbooks, and in many cases the work that went into editing and identifying redundant or contradictory policies had a direct impact in how staff were trained, and how programs were delivered.

Exemption Report

Camp Fire Alaska collaborated with Girl Scouts of America and Boy Scouts of America (multiple councils) to petition the Department of Labor for a mandatory wage exemption. The measures put forth by the DOL redefined a seasonal worker’s contract to acknowledge the raw number of hours seasonal workers spend, often in isolated environments, effectively tethered to their jobs. In effect, the measure would wrack up the cost of running a residential camp for agencies and for families. The measure would, by funding necessity, cannibalize scholarship funds and prohibit lower income families from attending residential camp.

On this project, my involvement included drafting, editing, graphic design, cross-agency communication, and marketing.